Periscope is a new app that allows people to record and stream live video to their followers, who can then engage in real time. The video is only available for 24 hours, so there’s some sense of urgency to watch.
Periscope launched in March, but it has gained massive popularity in the blogging community in the past couple of months. And with users in the tens of millions, it’s probably a social media channel that you should be paying attention to.
I have been using Twitter for a couple of months now, and while I have broadcasted a few “scopes,” I have been more of a consumer. And by consumer, I mean totally addicted and stopping to watch periscopes from my favorite people in the middle of the grocery store. I was able to watch a good deal of the young living convention, even though I wasn’t able to attend, courtesy of periscope. I get to glean advice and tidbits from some of my favorite authors on a near daily basis, and even have them answer some of my questions courtesy of periscope.
But, I have also watch several Periscope that made me clicked off and even unsubscribe. What is the difference between the people I follow religiously and those that make me frown when a notification pops up?
1. Keep It Brief
Periscope is a great tool for giving viewers a tidbit of information. Did you hear that? a TIDBIT. So many people are using the platform to conduct virtual webinars and classes, when a. my attention span isn’t that long, and b. half the time I am in the pick up line at school and am not able to take notes, let alone retain 90% of the information. Viewers cannot fast forward during replays, so instead of rewetting a 30 minute scope to catch one piece of information, I generally just move on.
Be respectful of your viewer’s time. When I am watching a video on Periscope I am not able to respond to texts, check my Facebook, or tend to my Clash of Clans (keeping it real, yo), so if you have more than 5-10 minutes of information, there may be a better platform to relay it.
2. Don’t Sound Rehearsed
People are morbidly curious. Ok, I am morbidly curious. I love to see a glimpse into the “real” life of people I only know from a computer screen. My friend did two Periscopes yesterday on how to make chicken stock. Now, I am a die-hard vegetarian, and I watched TWO scopes about chicken stock! Why? Because I was engaged. When her phone almost fell into the pot and she had to call her husband out to hold it – this is real life people, and this is what your viewers want to see. Authenticity.
3. Be Mindful Of Your Tone
Maybe I am a delicate flower, but I have stopped following two people on Periscope with HUGE audiences for one reason – they were snarky to me.
One was commenting about sending kids to private school after homeschooling, and I commented that we were sending our daughter to public high school after homeschooling. Her face said it all, “Ew, public school is terrible.” What did that make me feel like as a viewer? That she felt superior to me, that she judged my choice. Unfollowed.
The other was a big name in essential oils who was addressing complaints that she was broadcasting on Periscope instead of YouTube or another platform. She made the comment that there was no way to retain Periscope videos, so I commented with a web site that DOES capture Periscope videos so they can be watched after the 24 hour window. With my fat fingers on my small phone I made a typo, which she pointed out in a not-so-nice tone. Unfollowed.
Is that fair that we are judged from a knee-jerk reaction on social media? Probably not, but those are the breaks of the big time. Be mindful of your tone and reactions.
4. Get To It
Periscope is all about engagement, so I totally get saying hi to people, but when the first 5 minutes of a scope is spent welcoming people and “waiting for everyone to get in,” I have already clicked off. Since Periscope is a live platform, that means I may be waiting in line at the grocery store and am waiting for you to get to the point. If you want to have some filler at the beginning, keep it conversational and keep me engaged.
So those are a few of my thoughts on Periscope. Agree or disagree?